Raleon Secures $3.8M in Seed Funding
The round was led by Blockchange with participation from Play Ventures, Alliance DAO and Portal Ventures.
Raleon, based in Wilmington, North Carolina, is a leading provider of a web3 engagement platform. The company recently secured $3.8M in seed funding, marking a significant step in its growth trajectory.
This funding round was expertly led by Blockchange and saw substantial participation from esteemed entities such as Play Ventures, Alliance DAO, and Portal Ventures. This robust financial backing underscores the industry's confidence in Raleon's capabilities and future potential.
With the newly acquired capital, Raleon's strategic focus is clear: to augment its team with industry experts and to further refine its web3 engagement and retention platform. A notable addition to their suite of offerings is the "Embedded Quests" product.
Established in 2022 by industry veterans Nathan Snell and Adam Larson, Raleon has positioned itself as a pivotal web3 engagement platform, catering to brands, games, and dApps. Its SaaS platform integrates advanced features such as Growth Analytics, Web3 Marketing Automation, and Embedded Quests. A distinguishing feature of Raleon's platform is its ability to leverage both on-chain and off-chain data, optimizing user retention and conversion rates.
The Embedded Quests feature offers decentralized applications (dApps) the capability to design customized quests integrated directly into their dApp environment, eliminating the need for additional coding. This tool allows for precise user targeting by personalizing tasks based on a combination of web2 and web3 data. It encompasses a range of user actions, from in-app interactions and on-chain operations to specific NFT ownerships. Moreover, users are incentivized with rewards upon quest completion.
Embedded Quests also boasts a user-friendly, conversational interface, enabling brands to offer a tailored user journey. This strategic approach not only enhances user engagement but also solidifies brand-customer relationships within their digital platforms. In summary, Raleon's advancements in the web3 space are setting new benchmarks for user engagement and retention.